How to market by teaching teleseminars or doing speaking engagements. Or even how to network effectively.
Yes, these are all very valid ways to market your business.
So, what?s the problem?
Without a well-thought-out marketing strategy behind them, your chances of finding success with any or all of these marketing tactics is limited.
So what exactly is strategic marketing?
Just like it sounds, strategic marketing means you have a strategy behind your marketing. A ?game plan? if you will.
It?s what you do BEFORE you start marketing
It involves spending some time BEFORE you market to determine exactly what you want to accomplish and setting some goals for your business.
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Source: http://www.carcari.com/?p=2404
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